The destination for customer
& shopper influence

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Joe Public is a customer and shopper PR agency built on a simple belief: influence should work where it really matters – at the shelf, in the aisle and in everyday life.

We are the agency built for the everyman. The real trade customer, the real buyer, the real shopper. The one searching at 10pm. The one comparing. The one screenshotting. The one asking friends. The one who decides what wins.

Joe Public exists to make sure shoppers look for you. And, when they do, you’re already there.

About Us

Tiny Clay People queuing at a shop counter

Customer-focused PR

We help brands build distribution before the shopper or guest arrives. We build inevitable demand narratives.

Targeted pitching to vertical media
Data-led trend forecasting via our exclusive Joe Public Pulse service
Bespoke customer trials and insight from our exclusive Joe Public Pulse customer focus groups
Media and customer briefings and events
Integrated B2B social strategy and B2B influencer collabs
Strategic award entries

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Shopper PR

We drive demand where shopper decisions really happen. Shopper PR focuses on driving footfall, conversion and sales. We create:

“Must have” cultural relevance, born out of real shopper insight from our exclusive Joe Public Pulse
Influencer partnership waves timed with listings and promotional moments
Targeted campaigns that prime shoppers before and after they buy
Campaigns that leverage customer credibility and build shelf visibility

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Influencer & Social

Social and influencer relations help brands show up in the conversations that shape what shoppers notice and trust.

Smart influencer strategy and creator partnerships
Thoughtful gifting that builds credibility and familiarity
Translating brand stories into content that travels across feeds and group chats
Supporting consideration, recommendation and demand

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Corporate Influence PR

Securing power, permission and protection before pressure hits. Joe Public can help you to shape how your key stakeholders and the media perceive your company, before a crisis, regulation, activist campaign or market shift forces the narrative. We deliver:

Strategic C-suite profiling
Opinion pieces and broadcast features
Pre-crisis narrative design
Media relationship banking
Controlled visibility during high-risk moments

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Measurable
Commercial
Return

Nice headlines don’t guarantee sales. Awareness doesn’t equal velocity. If it doesn’t sell, it doesn’t matter.

Our measurement is robust. Powered by Joe Public PulseCheck™. Our bespoke measurement dashboard tracks all the metrics you care about, all distilled into one clear PulseCheck Score. Because influence should move product, on the digital shelf, in the aisle and in conversation.

About Us

Our Insights